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Hyperlocal website turns to print to boost readership

These days, most organisations look to extend their reach with diverse social media and website-based initiatives, on top of more traditional methods employed for decades. However, if you're already a website, then sometimes you have to do the exact opposite - and that's what one popular localised north London entertainment website is doing now. Culture website Kentishtowner is launching the first monthly p ...

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Health study finds leaflets better than counselling for problem drinkers

The NHS may be primed to turn to the benefits of print media in order to promote health in a more successful way, following the publication of a report this month. According to a SIPS study, it was concluded that GPs should offer leaflets to those with problem drinking issues as opposed to face-to-face advice, should they want more success with a reduction in alcohol intake. Researchers discovered that flye ...

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Estate agents – get your flyers in minutes!

3 Easy Steps to Personalised estate agent Flyers with Flyerzone.co.uk: 1. Select your favourite from thousands of individually crafted estate agent designs. These have been put together by real designers with property experts just like you in mind. 2. Use our editor to easily change fonts, colours, body text, images, and add your own logo if you have one. 3. Choose from a wide range of sizes and finishes an ...

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Newspaper print market continues to boom in Germany

While the use of print media has become a lot more refined and targeted in the last few years elsewhere in Europe, Germany's newspaper industry has defied even the most concerted pushes towards the digital sphere, according to a new report compiled by the Guardian's Roy Greenslade. Taking the lead from a prediction in the New York Times that the short-term still promises stability for the industry in centra ...

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Leaflet-based push announced by Scottish independence group

Pro-independence group Yes Scotland has announced that it will be launching its first campaign of 2013, networking with over 130 local activist groups across the country to leaflet their target areas. The Scottish Daily Record revealed that the drive comes soon after it was reported that support for independence has fallen to its lowest level since devolution in 1999, and currently stands at 23 per cent. Ho ...

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Marketers reminded: youngsters still engaging with print media

If you're going to head up a major marketing campaign in the coming months, then be careful not to subscribe to new stereotypes; after all, there's a good chance that you may be pleasantly surprised by the reach that a print campaign may have. According to Business2Community (B2C), "most marketers think that the only way to reach the (roughly) 18-35 age demographic is through sleek social media campaigns" - ...

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Leeds Print Festival kicks off in style

If you're looking for a little inspiration in your upcoming design project for flyers, leaflets or even just a simple poster, then there may be no better place to visit this month than Leeds. That's because the second annual Leeds Print Festival - which runs until January 27th - is showcasing some of the finest print fairs and exhibitions, while also hosting talks from leading designers Alan Kitching and Ma ...

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Printing houses: The future of 3D printing

A new project by Dutch architect Janjaap Ruijssenaars aims to take 3D printing to the next level with a plan to print an entire home using a D-Shape printer - a new type of 3D printer designed for large-scale buildings. The home, named the Landscape House, is designed as a Mobius strip, a continuous loop rising out of the ground and twisting around to create a seamless structure. It will be printed in secti ...

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Guardian print edition experiences upturn

The Guardian - now the owner of the fifth-largest newspaper website in the world - has not forgotten its roots, and was proud to reveal that in the two months leading up to Christmas, its print run improved circulation - despite the market increasingly moving to the web. The newspaper's print circulation figures grew in November and December 2012, becoming the only quality national daily newspaper to raise ...

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Budding printers given huge opportunity following charity donation

The world of printing's stars of the future are being supported with a very generous donation from a not-for-profit organisation that aims to promote their abilities in the business world and beyond. This month, PrintWeek revealed that the Printing Charity has put £30,000 into this year's Print Futures Awards, allowing the scheme to give 20 prizes to the industry's most promising people. It marks a huge ri ...

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