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Colours

The psychology of colour

Are you using the right colours for your business? Have you ever considered why easyJet might have chosen that unmistakable orange? Or why blue is the colour of financial institutions like KPMG and Barclays? Why do the food shops Holland & Barrett and Waitrose use green in their branding? These colour choices were no accident. Colour plays a vital, yet perhaps subconscious, role in how we perceive and r ...

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