The lack of growth in India's printed ad revenue is likely to rebound over the next decade, according to a new report by Motilal Oswal Securities Ltd (MOSL). It says that while the industry has "bottomed out" in the region, it is likely to see a recovery after the "worst show in a decade." Many countries have seen a dip in print revenue as the internet's social marketing opportunities sweep across the globe ...

The original concept designs for the mascot of the popular Android mobile operating system have been revealed by Google executive Dan Morrill. Morrill posted an update on Google Plus about the mascot's history last week, alongside anecdotes and backstories about the development history of the popular phone software. The original designs for the iconic robot come in a variety of colours and are illustrated i ...

Polaroid has announced plans to launch several branches of an experimental new store which will allow customers to print photographs directly from their smartphones. The branches will initially be trialled in the USA, showcasing the photo company's changing image and brand development. In-store technology will allow users to walk in and wirelessly upload images to a terminal, where it can then be edited and ...

While many companies and sectors are now going digital, a quick look at the major users of print media shows a lasting trend within schools and colleges still using flyers and posters - but why? Print media is used for a number of reasons within schools - advertising is key for any educational institution, from prospectuses to fundraisers. All media is now used to a school's advantage, but the printed bookl ...

Working alongside Kitcatt Nohr Digitas, Waitrose has designed a collection of Christmas cards for myWaitrose customers as a thank you for their loyalty. The card, which reads "serve up a little magic this Christmas", also includes money-off vouchers. The supermarket's brief for the agency was to retain and reward its current members with a direct marketing campaign, encouraging customers to remember the sto ...

The Bible Society has accused national retailers of failing to promote the religious aspects of Christmas, noting that references to the nativity and other iconic bible scenes connected to the holiday are few and far between in card aisles. A team of mystery shoppers visited supermarkets, convenience stores and card shops for a study on behalf of the Bible Society, and found that of 5,706 cards surveyed onl ...

A new Christmas campaign by sweets manufacturer Skittles is letting consumers create their own adverts on the brand's website in a new online "taste the rainbow" strategy. Users are given the option to choose their own characters and setting, then given a selection of dialogue boxes from which to piece together a conversation. The creator must then choose a "Christmas Miracle" - ranging from a statue to the ...

While the internet has come a long way in terms of brand development for businesses of all sizes, many small firms are now looking into ways of using printed flyers and personalised posters to boost the number of people interacting with their social networking sites. There have been some inspiring feats of print advertising over the past few years, including Carlsberg's bottle opener advert and the impressi ...

The Bank of England has placed a £1m tender for the production of polymer-based notes to enter circulation from 2015, replacing the paper notes we currently carry. The move mimics that of the Australian production system, which has been plastic since 1988. The new notes have been designed to be more durable, as well as waterproof, and much harder to counterfeit compared to paper versions. They will have a ...

Royal gift of design to celebrate Jubilee The Royal Academy of Arts has presented a collection of design pieces by 97 artists to the Queen, in honour of her diamond Jubilee earlier this year. The portfolio, which included a painting by Olwyn Bowney and the original design for the Olympic aquatics centre by Zaha Hadid, will be added to the Royal Collection and opened up to the public next year. This is not t ...