Businesses looking to complement a strong print campaign with online marketing expertise are encouraged to visit Manchester this month, as the Marketing Summit UK 2013 comes to the city's Britannia Hotel on March 9th and 10th. The event will be presented by experts Simon Warner and Richard Fairbairn and will feature two full days of seminars and workshops from ten leading marketers and entrepreneurs. Among ...

Unilever is to invest nearly £13 million in advertising and marketing for the re-launch of its range of deodorants, as it pushes a new kind of aerosol processing which it claims is much better for the environment. The technique involves compressing the product more effectively, meaning the same amount of deodorant can be put into a smaller can, reducing the impact of packaging on the environment. It's a ...

If you want to make a real difference in your community, it often only takes a little creativity with traditional methods to improve the lives of those in need. This month, in East Yorkshire, the local police force has done exactly that! In the market town of Beverley and nearby Driffield, police campaigns have been warning residents that 40 per cent of offences were being carried out because people had sim ...

These days, most organisations look to extend their reach with diverse social media and website-based initiatives, on top of more traditional methods employed for decades. However, if you're already a website, then sometimes you have to do the exact opposite - and that's what one popular localised north London entertainment website is doing now. Culture website Kentishtowner is launching the first monthly p ...

The NHS may be primed to turn to the benefits of print media in order to promote health in a more successful way, following the publication of a report this month. According to a SIPS study, it was concluded that GPs should offer leaflets to those with problem drinking issues as opposed to face-to-face advice, should they want more success with a reduction in alcohol intake. Researchers discovered that flye ...

While the use of print media has become a lot more refined and targeted in the last few years elsewhere in Europe, Germany's newspaper industry has defied even the most concerted pushes towards the digital sphere, according to a new report compiled by the Guardian's Roy Greenslade. Taking the lead from a prediction in the New York Times that the short-term still promises stability for the industry in centra ...

Pro-independence group Yes Scotland has announced that it will be launching its first campaign of 2013, networking with over 130 local activist groups across the country to leaflet their target areas. The Scottish Daily Record revealed that the drive comes soon after it was reported that support for independence has fallen to its lowest level since devolution in 1999, and currently stands at 23 per cent. Ho ...

If you're going to head up a major marketing campaign in the coming months, then be careful not to subscribe to new stereotypes; after all, there's a good chance that you may be pleasantly surprised by the reach that a print campaign may have. According to Business2Community (B2C), "most marketers think that the only way to reach the (roughly) 18-35 age demographic is through sleek social media campaigns" - ...

If you're looking for a little inspiration in your upcoming design project for flyers, leaflets or even just a simple poster, then there may be no better place to visit this month than Leeds. That's because the second annual Leeds Print Festival - which runs until January 27th - is showcasing some of the finest print fairs and exhibitions, while also hosting talks from leading designers Alan Kitching and Ma ...

A new project by Dutch architect Janjaap Ruijssenaars aims to take 3D printing to the next level with a plan to print an entire home using a D-Shape printer - a new type of 3D printer designed for large-scale buildings. The home, named the Landscape House, is designed as a Mobius strip, a continuous loop rising out of the ground and twisting around to create a seamless structure. It will be printed in secti ...