The Guardian - now the owner of the fifth-largest newspaper website in the world - has not forgotten its roots, and was proud to reveal that in the two months leading up to Christmas, its print run improved circulation - despite the market increasingly moving to the web. The newspaper's print circulation figures grew in November and December 2012, becoming the only quality national daily newspaper to raise ...

The world of printing's stars of the future are being supported with a very generous donation from a not-for-profit organisation that aims to promote their abilities in the business world and beyond. This month, PrintWeek revealed that the Printing Charity has put £30,000 into this year's Print Futures Awards, allowing the scheme to give 20 prizes to the industry's most promising people. It marks a huge ri ...

Designs trends and fads can come and go, yet one point raised as part of a list of predictions for 2013 has highlighted something ultimately simple that people should adhere to when creating flyers, leaflets and other printed media: producing it for humans. As weird as it sounds, Gizmodo writer Gannon Burgett makes a very good case for himself. "This isn't so much as a trend as it is a philosophy," he expla ...

Life after the 2012 Olympic Games in London - possibly the UK's greatest triumph on every level, from staging to competing - is grander than we may believe. While the euphoria of the country's largest-ever event has certainly died down in recent months, it's not without its plus points - in the media world, at least. Looking back at 2012 and forward to 2013 this month is PR Week, and the magazine was keen t ...

The country is currently being battered by sub-zero temperatures, forcing even those in the best health to seek shelter indoors. However, others are unable to venture out into the frozen streets, putting them at a major health risk - especially with tight budgets and the long-term prospect of bare cupboards to contend with. However, coming to the rescue of elderly and vulnerable people in the North-East of ...

While many of us understand the importance of leaflets and other printed media in the business environment, we often overlook the necessity for it to be used as part of wider campaigns aside more modern forms of advertising such as web adverts and email newsletters. However, a major story this week proved the need for a wider scope when it comes to reaching target demographics - especially if health is at r ...

In the more visually-driven world of marketing, it's rare that a company decides to outwardly commit to content creation as a central pillar of its strategy, though it seems like supermarket chain Sainsbury's is doing just that. Revealing its plans to Marketing Magazine, Sainsbury's claimed that its content plans would be enhanced through the merging of content and digital teams into one in order to deliver ...

In-store advertising is a bigger influential factor on consumer buying decisions than online and newspaper/magazine ads, according to a new survey by business services provider Steria. In the report, 28 per cent cited in-store leaflets and posters as their main reason for purchase. The research, carried out by YouGov, found that newspaper and magazine ads were picked by 27 per cent, while online marketing a ...

Department store Selfridges has launched a Quiet Room for exhausted shoppers in its Oxford Street branch, complete with a Quiet Shop containing some impressive nods to the design of the UK's most popular brands. The shop stocks iconic products such as Marmite and Heinz baked beans, but with the brand name itself removed, as part of a public initiative to silence aggressive marketing and celebrate "the power ...

Fast food giant McDonald's is set to ditch the free toys in its iconic Happy Meal offer and instead include popular children's books, as part of a new partnership with the National Literacy Trust. The aim is to place 14 million books in Happy Meal boxes by the end of 2014. The first to be included will be an "Amazing World" book with DK Books, which will coincide with a nationwide promotion for £1 books. E ...