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D&AD Student Awards 2013 encourage entrepreneurship in young people

D&AD's annual Student Award opened for entries this week, providing young hopefuls with a selection of real advertising and design briefs for actual clients, and offering a fantastic opportunity to springboard into a career in the creative industries. The awards allow entrants to showcase their skills, and figures show that over three-quarters of winners find their way into a job soon after their succes ...

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FedEx launch new campaign to appeal to small businesses

The FedEx Express subsidiary of FedEx Corp is launching a multi-market campaign aimed and small and medium-sized enterprises (SME) entitled: "FedEx: Solutions Powered by People". The campaign will use print media and digital marketing to highlight the dedication of FedEx staff around the world, and how their efforts help to keep SMEs running smoothly. Focusing on the logistics and teamwork of FedEx team mem ...

Read more embraces digital marketing for Christmas

The online department store has launched a "digital shop window" on Hanover Street in Liverpool to promote its online goods in time for Christmas. The display, which is set in the window of former bathroom outlet Bathstore, allows passers-by to scan products using the QR code and have it delivered via free next-day delivery. The move is not the first innovative digital marketing strategy employed ...

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Small businesses receive welcome boost to machinery allowance

Small and medium-sized enterprises (SMEs) are set to see a "tenfold" increase in tax breaks starting next year, as the tax relief spend on Annual Investment Allowance for plants and machinery is expected to jump from £25,000 up to £250,000. The news comes as further improvements for SMEs are being rolled out - earlier this month it was announced that investors in ISA saving schemes will be able to invest ...

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Design: Classic sweets get a makeover for the high street

Design agency Elmwood have redesigned the wrappings for a number of much-loved British sweets, following a survey on their Facebook page to find which sugary treats the public missed the most. Working alongside Brand Engage to drive the survey online, Elmwood launched their "Bring Back the Brand" campaign following the success of nostalgic treats such as Cadbury's Wispa bar. The survey found that the great ...

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How to design mechanics flyers and leaflets

3 Easy Steps to Personalised Mechanics Leaflets and Flyers with 1. Select your favourite from thousands of individually crafted Car Garage and Mechanic designs. These have been put together by real designers with experts just like you in mind. 2. Use our editor to easily change fonts, colours, images, and add your own logo if you have one. 3. Choose from a wide range of sizes and finishes a ...

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Graduates: How to find a job in the creative industries

Whether you're a writer or a designer, finding a job in the world of creative media is a tough challenge, especially for those just out of college. It's all too easy to get caught in the unemployment loop - you need a job to get some experience, but you need the experience to get the job you want. So how can you give yourself the edge over other graduates in the same position? Your first job should be to se ...

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Graphic Design: why now is the right time to start your own business

News from America this week suggests that graphic design as an industry is on the rise, with more freelancers than ever being hired by small businesses as the digital age brings a fresh focus on branding and visual marketing. The growth of web-based marketplaces has boomed in recent years thanks to increased job losses pushing more creative people into starting their own businesses. The fact that these free ...

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