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Poster-ception to promote new horror film

Entertainment company Lionsgate has taken poster promotion to a whole new level with its marketing campaign for new horror film You're Next, using a subtle but chilling method of raising awareness in anticipation of the film' release. Posters for the movie depict one of the film's villains in a gruesome mask wielding a weapon, with the words "you're next" scratched underneath the image. However, rather than ...

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Final day to get half price flyers and leaflets – offer will not be extended!

Today is the final day you can order half price flyers and leaflets on Flyerzone, this offer will not be extended until May. Don't miss out on this opportunity to give your business a boost, order by midnight! ...

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Classic film posters on sale for thousands

A collection of vintage film posters from years gone by has been put up for sale at Christie's in London, including a number from controversial director Howard Hughes. The poster from his famous 1943 film The Outlaw, which showed in cinemas for just a week before being banned for its explicit content, is expected to fetch up to £25,000 when it goes to auction next month. Vintage posters have been making he ...

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Expert shares tips on creating the perfect business card

Your business card should not only give your basic details to those you want to share them with - it should be a very reflection of your innovation and personality, according to an expert in marketing communications. Speaking to Business2Community, Brian Morris underlined the importance of an individual's branding. He provided five key steps that everyone should take into account when designing their cards, ...

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How to supply perfect files: Part 3

We want the same thing you do – for your files to print without fuss and as you intended them to print. In this post we are going to explain how to get the most from text and images. Text When working with small text it’s best not to use colours which contain more than one ink. All printing presses have a tiny variation in the positioning of the different colour printing plates. It’s fine to use colou ...

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Wolverine poster thefts – a bad thing that’s good for promotion?

Sometimes it's hard to truly capture the hearts and minds of moviegoers with a simple poster campaign, but another new movie from the brains of Marvel's finest comic book wizards has proved that its print-based promotion is extremely popular - so much so that half of its posters have already been stolen. Yahoo! Movies reported that 20th Century Fox was forced to admit that it had to replace 50 per cent of a ...

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Iron Man 3 adds to horde of posters with IMAX offering

Iron Man 3 has been all over billboards and bus stops around the country, but the latest addition to its burgeoning print campaign is perhaps the most visually stunning of them all. At last count, Iron Man 3 had nine posters, but the film's creators have bumped that up to ten with a much artier take on the life and times of lead character Tony Stark, working with a famed designer known for his prowess in th ...

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Anonymous leaflet campaign hits out at council

An anonymous leaflet campaign has once again targeted a Wiltshire community and lashed out at plans to build more houses in the town - drawing criticism and support in seemingly equal measure. The Wilts and Gloucestershire Standard reported that a print-out has been urging residents to stop the creation of hundreds of houses in Malmesbury, six months after a similar campaign to deny developers the opportuni ...

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How to supply perfect files: Part 2

We want the same thing you do – for your files to print without fuss and as you intended them to print. In this post we are going to explain about CMYK colour, and how to get the most from it. CONVERTING TO CMYK Your computer, scanner, digital camera and monitor create images using combinations of just three colours: Red, Green and Blue (RGB). Printing presses use four different colours to print these ima ...

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ASA launches new investigation into acclaimed play’s poster

The Advertising Standards Agency (ASA) has announced that it is spearheading an investigation into the publicity poster for a critically-acclaimed play in London, following an official complaint from a tube traveller that the sexually-suggestive intimacy displayed in print was "offensive". Mies Julie became an instant classic after an extremely successful run at the Edinburgh Festival Fringe, and has since ...

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