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Design of the week: Camping and Caravanning

This week our designs of the week are our new designs for camping and caravan holidays. With School Holidays on the horizon and British Summer (hopefully!) on its way to us, many families are looking for cheaper alternatives to the usual summer breaks abroad. If you are in the tourist industry with a British caravan or campsite then make sure they know about how much fun they can have with you this summer. ...

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May The Forums Be With You!

Forums are a great way for like-minded people to share knowledge and experiences. For small businesses there are hundreds of forums to choose from so you can join one that is specific to your sector and stay up-to-date on developments in your industry. This keeps you updated on the competition and can make you aware of big events such as trade shows, new technologies and legislation changes for your industr ...

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Design of the Week: Queen’s Diamond Jubilee 2012

2012 is shaping up to be a very exciting year to be British. We've now got less than 100 days to the start of the Olympics in London and with just over a month to go to the Queen's Diamond Jubilee, it's the perfect time to start planning your street party. That's why this week our favourite design comes from our Diamond Jubilee Collection to help you start raising some community party spirit in your area. I ...

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Design of the Week: Beauty Salon Package Promotions

For beauty and hair salons across the country, spring and summer are one of the busiest times of the year with weddings, holiday preparation and high school prom season fast approaching. Promotional packages are a popular option during this time and can help to draw in the crowds with special offers and deals. The bridal package is the most common example of this but, with the scale of high school and colle ...

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Making the Most of Your Marketing Campaign

As well as deciding on a budget for your marketing campaign, there are certain things to consider and put in place to maximise your return on your promotional activity. Most people consider the basics but forget about the bells and whistles that can make a marketing message resonate that little bit more. Here’s a summary of things to think about before ordering your collateral: 1) Precision: Keep your mes ...

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British Summertime Begins! – How should your marketing change?

We’re sure you’re all as excited as we are about British summertime officially starting this weekend. It’s the season the gardeners amongst you have been waiting for but it’s not just gardeners who benefit from the summer season. Once satisfied that you have successfully caught up on the hour’s sleep you lose on Saturday night, start thinking about what advantages summertime can bring for your bus ...

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Networking: A Great Tool For Your Business

Networking is a great opportunity for new businesses to make contacts and establish themselves in their local business community. This can help you to open up potential future business opportunities and build your company's reputation. To make sure you don't miss out on the possibilities networking could bring you, we've listed a few tips to help get you on your way to networking success: Arriving in style ...

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The psychology of colour

Are you using the right colours for your business? Have you ever considered why easyJet might have chosen that unmistakable orange? Or why blue is the colour of financial institutions like KPMG and Barclays? Why do the food shops Holland & Barrett and Waitrose use green in their branding? These colour choices were no accident. Colour plays a vital, yet perhaps subconscious, role in how we perceive and r ...

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Legal requirements for your Letterheads

A question we're often asked is: "What legal details must I include on my Letterheads and Business Stationery?" Letterheads can be used for many different purposes. From direct marketing to invoicing. But it is a legal requirement that you include certain information depending on your legal entity. So whether you are a Sole Trader, a Partnership or a Limited Company there are guidlines that you must follow. ...

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Wise Words – Flyers

If you’re looking to win new customers, Flyers are great as handouts or a thicker alternative to leaflets. But you’ve got to be smarter to grab their attention. We can help. We’ve come up with some unusual ideas for intriguing potential customers. Use These Words when your customising your design to add Sales Punch: Announcing Amazing Approved Authentic Bargain Better Breakthrough Complete Delivered D ...

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