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Wise words – Leaflets

Leaflets

You’ve only got a few seconds to get your message across.

What makes you different or special. What problem can you solve? What need can you satisfy? What’s your Unique Selling Point — your USP? Why should they buy from you?

Each of our designs are individually crafted with this in mind so before you start to personalise your chosen design think carefully about what your business is about and how it can be useful to your audience.

Top Tip

Your logo should not be the most prominent aspect of the design. Your message and how you can be of benefit is the key element.

Don’t just put  your name and number with a list of stuff, it’s unlikely to get you the response you want. Many of our designs will have been crafted to allow you to use time-bound offers. Maybe “half price this month”, “free teddy with every quote” or “free consultation during November.”

Think really hard about offering an incentive — and the level of it. “5% off” may be enough to get some interest… but what would “25% off” do to the response?

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