Could the education sector be print media’s biggest user?
While many companies and sectors are now going digital, a quick look at the major users of print media shows a lasting trend within schools and colleges still using flyers and posters – but why?
Print media is used for a number of reasons within schools – advertising is key for any educational institution, from prospectuses to fundraisers. All media is now used to a school’s advantage, but the printed booklet still holds as the most popular method of gaining detailed information. School prospectus design can be used to give a solid impression of the school’s authority and credibility, providing clear and easy to read maps, course details and student testimonies. Of course, in school itself, printed literature is a major feature of everyday life, from exam papers and module assignments to permission slips and flyers for upcoming events.
While many students will keep an eye out around their school campus, it’s less likely that many will check their school email or Blackboard notifications. For some students it can also be more accessible, especially those without IT skills. Therefore, printed leaflets and notices are still seen as being a far more effective way of communicating information between pupils and a school faculty.