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Hyperlocal website turns to print to boost readership

These days, most organisations look to extend their reach with diverse social media and website-based initiatives, on top of more traditional methods employed for decades. However, if you’re already a website, then sometimes you have to do the exact opposite – and that’s what one popular localised north London entertainment website is doing now.

Culture website Kentishtowner is launching the first monthly print edition of its “high quality tabloid” on Friday, February 1st, distributing a total of 5,000 copies of its 16-page debut to reach as many as 20,000 people.

The newspaper will be posted around key sites, such as pubs, bars, shops and cafes in the region, with aims to boost its impressive 30,000 monthly visitors and 6,500 followers on Twitter. Stephen Emms, who founded the site back in 2010 and continues to edit it to this day, told his leafleting approach and how he hopes it will fuel advertising necessary to fund an extended venture.

He said: “We certainly know that it has worked advertising-wise, but like any publication we’re reliant on advertising driving us forward so hopefully that will allow us to continue to publish it.”

Included in each issue will be a number of features, new coverage of local events, as well as more exposure for local businesses.

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